About Us

Straight out of college, Ed borrowed a DSLR camera from his uncle and learnt how to create video content by watching (a lot of) YouTube tutorials.
He started to approach local businesses, offering video as a solution to promote their business. It was at this stage an ‘expensive’ hobby.

Working from his bedroom, Ed started building long-term relationships with businesses that were noticing the potential video content had to offer. They saw the opportunity to grow their online audience in what was becoming a digital world.

Armed with his DSLR camera and basic equipment, Ed went off to Vegas with The Beefy Boys and documented their win at The World Food Championships.

What started as an expensive hobby was now growing into a small business. With confidence behind the Shooting Reels brand, and a strong portfolio and business plan in place. Ed took out a Virgin StartUp loan, allowing him to invest in the latest filming equipment.

At this point, the team grew to two with Stuart (Dad) joining the team. Bringing his business experience to the table as they worked side by side in a bedroom.

We were selected as Virgin StartUp Ambassadors. This gave us our first opportunity to film Sir Richard Branson at his home in Oxford.

With a strong understanding of the business model, Shooting Reels continued to grow. We were now working with brands and businesses nationwide.

The day finally came when we needed more space. We moved into our first brick and mortar office, allowing us to hit another big milestone and hire our first full-time editor.

We also became partners with the crowdfunding platform Crowdcube, working on crowdfunding videos all over the UK.

The team grew from 3-4, as brother Dom joined. We were now working with an exciting portfolio of existing and new clients.

We continued to invest in new equipment and workflows.

In need of even more space, we moved office again!

We converted a 800 square-foot unit into an office and took over an additional 1600 square-foot space. We converted the extra unit into a fully functioning studio, giving us the flexibility to create more bespoke content for businesses.

Despite being a different year to what was expected, Shooting Reels continued to grow and flourish.

We hired 3 new team members, settled into the new office/studio, and continued to adapt and improve our offering to new and existing clients.

We continued to invest further in the team and equipment to improve the quality of the content we produce. This included 3 more team members, 2 new cameras and new FPV drones too.

We continue to build relationships with brands all over the globe, passionate about helping them succeed with animation, photography & video.

Shooting Reels won Family Business of the Year at the H&W Chamber of Commerce Awards and again with the Creative Business of the Year at Hereford Means Business.

Shooting Reels has grown from a bedroom business to a well established media production company. Creating adverts that go viral and video series that build online communities.

ShootingReels.Training launches. 2 years in the making, Shooting Reels diversifies to support businesses to create content in house, whilst also producing adverts and video series for their brands.

For Shooting Reels, 2025 marked a step change in how we work.

Our end-to-end media production became sharper and more effective, with clearer strategy and stronger outcomes. At the same time, our in-person training proved its value helping teams build real confidence and consistency creating content in-house.

A year of focus, refinement, and laying the foundations for what’s next.

For Shooting Reels, 2026 is about moving beyond creation.

To elevate the our media production, our focus is on distribution; building smarter systems that help content travel further, reach the right audiences, and deliver meaningful commercial impact. At the same time, we’re scaling our creator training to help businesses embed content capability in-house, creating teams that move faster, think strategically, and stay relevant.

This is the year we shift from making content to shaping how brands are seen.