TikTok has boomed in popularity over recent years. Because of this, brands of all types are flocking to the app, attempting to make the most out of the app’s ability to reach new audiences.
If you’re looking to do the same, you might be wondering how your brand could harness the power of TikTok. To help inspire you, here are five examples of brands that have made their mark on TikTok.
NBA was one of the first brands to embrace TikTok. They boast over 12.5 million followers and a total of over 290 million likes. NBA post content at least once a day. Their success comes down to the different types of content they create. From match highlights, behind the scenes videos, educational content and challenges.
The team running the NBA TikTok account are doing some incredible work, creating a variety of content and uploading it regularly. Their content connects with users because it’s humorous, engaging and fits the TikTok style.
Gymshark have a big following on TikTok with over 2.5 million followers and 39.3 million likes.
Gymshark share all types of content, from relatable/humorous videos to fitness challenges. It’s a good mash between content that tends to go viral and what their target audience will find interesting. More importantly, Gymshark is connecting with their community and creating content they know their audience want to see.
Chipotle was the first major restaurant chain with an official TikTok account. They now have over 1.5 million followers with 29.1 million likes.
The videos they share largely consist of challenges and ‘hacks’ that subtly encourage people to try certain items at Chipotle. As their videos are filmed mainly by customers, it builds both hype and a community of people that love their food.
Warning: their videos will no doubt make you hungry.
4.) Washington Post
Washington Post is a newspaper that effectively utilises the power of social media to help boost its readership. Their TikTok technique is an interesting one. They’ve managed to put a face to their brand in the form of a man named Dave.
Dave features in most of their videos, becoming a well-known and friendly face of Washington Post on TikTok. These humorous sketches entertain and educate viewers while the regular appearance of Dave helps users make a personal connection with the brand.
Xbox started posting onto TikTok in the final half of 2020. They already have 2.2 million followers and over 18 million likes.
Their content consists of jokes, tips and subtle promotion of their products. Making tailored content that they know their audience will enjoy. Xbox is happy to get involved with the various jokes and memes about their products, helping Xbox feel part of the gaming community that surrounds their products.
Give It a go…
Brands of all types can make the most out of TikTok. If it’s the right social media platform to connect with your target audience, it’s the place to be.
However, if you learn just one thing from the examples above, it’s this…
There’s not a one size fits all approach when creating content on TikTok. The best advice we can give is to focus on creating good content that your audience will find entertaining, useful or even both.
TikTok is the perfect platform to test new types of content and get involved with your brand’s community.