Social media videos are pieces of content used to share via online platforms such as Facebook, Instagram, Twitter and LinkedIn. They tend to be short edits that stop a user from scrolling, grab their attention and teach them about your brand and what it has to offer. These are also videos that can be used in social media advertising cammpaigns as well as posted organically. Find out more about the power of social media videos below.
Why Social Media videos?
Brand awareness: Social media videos are great for engaging your audience and helps them become familiar with your brand, it’s values, and what you have to offer.
Increase following: Creating eye-catching social media videos can help potential customers find you and increases the chances of them following your page.
Better than text: Gone are the days of long paragraphs of text to advertise your business, a 10 second video can teach someone more about your brand than long paragraphs of text ever could.
Entertain and Engage: Creating content that entertains people is key, it makes sure they like, share and comment on your content, increasing the chance of reaching new audiences.
How to use Social Media videos:
Organic: Simply post the videos on your page, include an interesting caption and an engaging call to action and allow your post to naturally generate shares, likes and comments. For more information on how to increase your organic traffic, check out our blog.
Competitions: Generate huge amounts of engagement by sharing your video and announcing a competition. Make sure people share, comment and like the post and let it reach new audiences and promote your brand.
Social Media Advertising: You can use social media edits to advertise your products/services to both new and current audiences. This will encourage people to follow your page, visit your website and purchase a product. Video advertisements perform better online than any other type of content.
How can we help?
We’ll work with you to create eye-catching and engaging social media videos for your brand/business. Content that can help you grow your social media following, generate leads and convert them into customers.
Not only will we create the video but we’ll also make sure each video is tailor-made for your marketing strategy, making sure each video is targeted to your audience and marketing goals.
If you want to find out more, visit our contact us page and get in touch!