Crowdfunding Videos To Raise Investment For Your Business

Crowdfunding Videos To Raise Investment For Your Business

Attract investors with Crowdfunding videos. Crowdfunding is both a popular and fantastic method to raise finance for investments into a project/venture. A good crowdfunding video ensures that people truly understand your business, helping you to promote why investors should invest in you.

Why Crowdfunding Videos?

Define your brand: Video gives potential investors the best opportunity to see your business in action. Getting a visual look at the faces behind the brand, the personality, and what it has to offer.

Communicating your story: Video is the most efficient and engaging way to communicate your brand’s mission/story. Long texts of information are nowhere near as interesting as a captivating video.

Inspiring Investors: Visually seeing your brand and engagingly telling your story is most likely to inspire your audience to become passionate investors. Video tends to have the highest conversion rates when compared to images or text.

Above is a crowdfunding video we created for Koa, they successfully reached £58,000 worth of investment with a goal of just £25,000.

How to Use Your Crowdfunding Videos:

Official funding page: The most obvious place to use your video is on your crowdfunding page created on a platform such as Crowdcube or Kickstarter. Adding a video to your pitch is a must, combining a powerful brand-defining video with informative text is your best shot at inspiring investment.

Website: The video can also be placed on your website, attracting people to visit your crowdfunding page and invest.

Social Media: Eye-catching edits of your crowdfunding video can be made to be published on social media platforms. You could use social media advertising tools to target people that would most likely be interested in investing in your idea.

Email Marketing: If you have an email marketing list, you can directly send your video to that list, encouraging people to visit your crowdfunding page and inspiring others to invest.

How Can We Help?

We are official partners with Crowdcube and Virgin Start-up Crowdboost program. We’re experts at creating captivating and powerful crowdfunding videos that best pitch your idea and inspire investment. Working with many brands to create successful crowdfunding videos, we know exactly what makes a pitch video a success.

If you’re looking to create a successful crowdfunding video, please visit our contact us page and get in touch!

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